If You Want To Be A Winner, Change Your Token Marketing Philosophy Now!

Does token marketing work with crypto guest post? Yes. Is it an effective marketing strategy for startups? Yes. Does it require time and effort to set up and execute a successful token campaign? You betcha!

To that end, this article will not only detail the key factors necessary for an effective token campaign but also provide a step-by-step guide on how to make it happen on your own. Get out from under your rock and explore the world with the best marketing strategy of all: the power of crypto tokens.

1. What is a token?

A token is a cryptocurrency asset issued by a startup or company. It can be sold to investors and traded on an exchange.

Tokenization: The process of turning assets (real estate, stocks, bonds) into digital tokens that can be transferred, traded and traded.

What are some examples of tokens?

a) In-game coins

b) Crypto Collectibles (CryptoKitties, CryptoPuppies, etc.)

c) Crowdfunding Currency (Kickstarter) With enough interest and awareness in your project, you may even be able to raise hundreds of thousands or even millions of dollars through token sales. That’s huge! But where do you start? 

2. What is a blockchain?

A blockchain is a distributed ledger that maintains a continuously growing list of records called blocks. Each block contains records of recent activity, linked to the previous block via cryptographic hashes (digital fingerprints).

3. What’s the problem with ICOs?

Many people think ICOs are just another type of token sales that happens on exchanges — many people still refer to ICOs as “tokens on exchanges.” But they are not! Token sales raised $3 billion in 2017 and have the potential to raise a lot more in 2018.

ICOs: Investment in crypto startups through the sale of crypto assets written on top of Ethereum blockchain – i.e. token sales. Click here for more.

Investment in crypto startups through the sale of crypto assets written on top of Ethereum blockchain – i.e. token sales. Token Sales: Issuance of crypto tokens to raise funds for a crypto project/company — this article is about token sales not ICOs!

4. Why are SaaS startups the best candidate for token marketing?

If you work in SaaS, and if you have a software product that you have been developing for years, then token marketing is the best way to launch your product. Here’s why:

Token sales are open to anyone, anywhere around the world.

SaaS provides a solid foundation for companies to start using tokens.

The use cases of tokens in SaaS are endless! Entering a new market because of lower transaction fees or higher security? Tokens can play an integral role in getting your products and services into new markets. With this point alone, tokenization can redefine how software companies operate.

5. What is the token life cycle?

The token lifecycle helps us to understand how we can generate awareness and interest around a crypto asset, then turn that into demand and eventually capital while concurrently offering opportunities like manual link building for other ecosystem participants to help contribute. The diagram below shows the token life cycle from issuance through circulation and then eventual retirement.

6. How do companies make money from tokens?

Companies that utilize tokens come in all shapes and sizes — some are for-profit, others are nonprofit (open source). Some have a company purpose of making money, others of distributing benefits to the community or organization (token as a foundation), while still others exist to advance their core mission (token as an incentive).

The white paper is a great way to describe your product and your business. Regardless of how you will be making money from tokens, it’s important to explain how your technology implements a benefit for the token holders.

7. How do you understand if someone is interested in investing in your token?

There are three key factors that contribute to the success of a token campaign: advertising, marketing and fundamentals — all interconnected. So let’s work through them one by one:

Advertising:

The amount of advertising needed depends on the size of the project and it should be proportionally allocated based on the stages of cryptocurrency market growth (the time between when tokens are issued and when they are available to trade). 

Marketing:

This is where things start to get interesting and become more intentional. You need a strategy — an overall plan that includes your marketing budget and how you will spend it.

Fundamentals:

While all companies want to offer tokens, having good fundamentals is crucial for success. These include factors such as the business model, technology, risk controls and legal structure.

8. What advertising and marketing channels do you use?

The first step is to determine your product strategy. Then focus on the advertising channels that will help you reach your target audience. In addition, select a specific marketing strategy that includes a mix of desktop, mobile and other platforms depending on the nature of your token project.

9. What factors should be taken into consideration when setting up a marketing campaign?

Advertising is by far the most important factor to consider when launching a Crypto or token campaign — without enough promotion, no one will know about it! For campaigns under $500K USD, you can use Google AdWords and similar services for PPC (pay per click).