Take a look at the fashion edition of WebAR

As the world gets gradually more digitally accustomed, the use of augmented reality or Web AR is helping different industries to a great extent. Similarly, the fashion industry is also opting to integrate different features of WebAR to gain a competitive and stay relevant and survive in this market.

The use of augmented reality is increasing rapidly in the fashion brands and companies that are trying to use this technology to bring the stage to your home. 

With the help of augmented reality, fashion brands are eventually helping the customers to become up-close and personal with the different types of clothing and accessories. 

With the use of WebAR, this process has become possible even without the help of any apps. Discussed below are some important and amazing fashion editions of WebAR.

• Dior uses WebAR to create a magical invitation for its House of Haute Couture

For the 2020-2021 Autumn-Winter Haute Couture collection, Atomic Digital Design collaborated with the Maison Dior to change their invitations into a memorable and immersive experience. 

This designer brand wished the experience of augmented reality to echo the world of enchantment and also work in real-life couture. That couture is contained in a traveling trunk that bears the emblematic façade of this reputed brand.

As a user of this brand, if you scan that famous façade with your smart device, the house will open its door literally, and you will be able to experience the miniature pieces of that incredible collection of evening coats full of ruffles and pleats.

Moreover, for the Cruise fashion show of 2021, the brand Atomic Digital Design used 8^th Wall Face Effects to allow the users to try on the golden crowns on the front camera that were in the collection. 

• TheCatwalk goes Virtual

Fiona Xie, the Singaporean actress, was transformed from a model to a hologram through a few fabulous ways by wearing a sequined turtleneck. 

Developed by HoloMe, Vogue Singapore opt for WebAR as a new method for the readers to become more accustomed to the fashion industry. 

By clicking on the 2D image of the famous Singaporean actress, readers are directed to the WebAR experience, where they can place her hologram and watch her as if she was present in the room.

• Mulberry allows the customers to hold a Virtual Iris Handbag before purchasing the real one

To make the launching of the Mulberry Iris handbag more exciting, M-XR used a WebAR experience with high quality and lively 3D renderings of the handbag.

This experience was launched at three locations around the globe. This was triggered by a Mulberry beermat that was custom printed. That was then presented a similar replica of that Iris handbag with amazing textures, colors, and materials.

The customers could then easily customize the body color and the handle of the product, and then take a screenshot and then purchase that customized bag on mulberry.com.

• KHAITE used WebAR for its 2021 Lookbook of Spring/Summer

KHAITE, the New York-based fashion label, used the technology known as WebAR to preview its 2021 collection of Spring-Summer. The readers of the lookbook need to scan a specific QR code found in the book to activate the unique experience of augmented reality. 

This drops the 3D versions of the new slingback heels, gladiator sandals, patent ankle boots, and other SS21 shoes of KHAITE into the space of the users. This will help the users to have a good view from all angles.

Therefore, the fashion editions of WebAR mentioned above have enhanced the fashion industry to a great extent.